Sometimes, under the radar in smaller companies, live some of the most outstanding business minds of our game. Industry veteran and member of the surfboard avant-garde; Mark Price, CEO of Firewire Surfboards, is one of them. This issue’s Big Wig honours a man that has gained success by being low key and letting his work do the talking. Interview by Iker Aguirre.
It was back in the early 00’s when Salomon and then Surftech changed the game in a profoundly traditionalist surfboard market where PU was the only rule. The market was ready for innovation and ground-breaking technology. In a matter of years countless brands emerged with all kinds of pioneering innovations. Debates raged about the pros and cons, values and performance but sales were there to prove that change was a reality. In the midst of this turmoil, soon to be highly complicated by the GFC, Nev Hymen and Bert Berger got together to bring their very own innovative technology to the market: Firewire Surfboards. In March 2006, Mark Price, CEO, entered the company with his “entrepreneurial instincts screaming” after having tried a Firewire board that he saw as a total “game changer”.